“RUHAMA” is a women’s fashion brand established and located in Tel Aviv, Israel by Ruhama Kazaz Vinograd. The brand’s vision is to make every woman feel confident in the clothing she wears, through timeless items influenced by different eras and women icons in art and fashion throughout history.
The design process focuses on the ultimate search for the design items that strives for a balance between sensuality and intelligence, with a selection of textiles that take a significant part of the design process. the brand’s specialty is expressed by bold and colorful textures. Moreover, “RUHAMA” is most noticeable in the creation of pieces made of sewing and finishing at the highest degree.